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AdWords Definition

AdWords is a product of Google, which allows companies and individuals (advertisers) to publish online advertisements (online advertising).

AdWords allows advertising in textual, graphic and video form, of different forms and types.

Although companies initially paid for every click they made on their advertising, AdWords currently also offers the system offers payment per share and for impressions.

The advertising paid by companies can appear in websites affiliated with AdSense, in Google’s search engine itself, and in other media.

How AdWords works

Advertisers can choose the web pages where their ads will appear, using the keywords that they want (keywords associated with those web pages).

There are keywords for which they should pay more than others, and even pay more if they want to appear first.It is a kind of auction of words.

In 2005, Google incorporated a service called Jumpstart, which helped Give advertisers to create advertising campaigns.


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PageRank • Books • Desktop • Finance • Images • Products • Maps • News • Patents • Scholar • Usenet • Video • Web
Advertising and websites
AdSense • AdWords • Analytics • Base • Checkout • Click-to-Call • DoubleClick • Sitemaps
Communication and publication
Apps • Blogger • Calendar • Docs&Spreadsheets • Gmail • Groups • Video • YouTube
Software
Sync Browser • Desktop • Earth • Goobuntu • Gears • Pack • Picasa • SketchUp • Talk • Toolbar • Updater • Video Player
Extra google
Googlewhack • Googlear • Googlebomb

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