(Swatch Internet Time, Biel Mean Time or BMT).Internet time, is an idea presented by the Swatch watch company in 1998 (as a marketing strategy), which incorporates a new way of measuring time where there are no time zones , but everyone has the same time.
The day is divided into 1000 units called beats.A beat equals one minute and 26.4 seconds.That is, 12 hours a day, in the old system, equivalent to @ 500 (500 beats).
Website: www.swatch.com/internettime/
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